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search engine optimization

Once the planning of your website is well underway, one very important question should be answered before the building of your site begins - To optimize or not to optimize?

What does Search Engine Optimization mean?
Search engines "find" your site by "reading" through the code that comprises your web pages and noting frequently used keywords and phrases. Search Engine Optimization, or SEO, is a method of creating and building web pages to give your website greater visibility to search engines.

Why is SEO important?
Search engines are the single most important source of new visitors to websites. SEO makes locating your website on the internet easier for potential clientele. And website admirers, of course.

What is involved in optimizing your site?
If you choose to have your site optimized, we will perform a keyword analysis to determine which keywords people use most frequently on the web for products or services similar to your own to make sure they are incorporated in your site. Your keywords and phrases will then be inserted into the code in various places, including page titles, body text, file and directory names, and link text, among others. The text on your website will be edited to ensure proper placement and repetition of keywords and phrases in the content of each page. A site map will also be created on your website for easy access to search engines. Once optimization is complete, we will then submit your website to various search engine systems for listing.

We'd be delighted to optimize your website, so we've developed a brief list of tips and questions in order to aid in the optimization process. It will help us explore the unique characteristics of your self and your business in greater depth.